One of my favorite places in the world is Florence, Italy. With its rich history, culture and iconography, I challenged myself to create a visual identity for the city. I focused on the six main neighbourhoods in the city, and their iconic architectural landmarks. I took plenty of inspiration from the incredible renaissance architecture when developing the shapes and colors used in the patterns, and brought them to life through street banners, travel cards, brochures, etc.
Centro/Duomo
San Niccolo
Santa Croce
San Marco
Santo Spirito
Santa Maria Novella
Travel brochure
Travel cards
Tote bags
Postcards
Postage
The ideation
The neighbourhood icons.
the pattern elements
